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In Memoriam

The Baird family honors the lives, leadership and legacy of two of our leaders:

G. Frederick Kasten, Jr.

G. Frederick Kasten, Jr.

Paul E. Purcell

Paul E. Purcell

G. Frederick Kasten, Jr., former President, CEO & Chairman, passed away in December 2019. Fred spent his entire 42-year career at Baird and under his leadership, we grew beyond our Midwestern roots into a strong, middle-market firm. A warm, kind, generous man, he embodied Baird's culture and was a luminary of community service.

Paul E. Purcell, former President & CEO and our Chairman, passed away in February 2020. He joined us in 1994 and became known across the firm as our "fearless leader." An unwaveringly authentic, honest, enthusiastic man, Paul had a zeal for helping others achieve more than they ever thought possible. He led us as we repurchased the majority of our outstanding shares from Northwestern Mutual in 2004 and helped evolve Baird into a global financial services firm. He was also deeply committed to giving back and had a special passion for education and children's causes.

All of us at Baird will honor their memories through our commitment to our clients, our communities and one another.