Private Wealth Management

Baird Private Wealth Management partners with individuals and families to build customized wealth management strategies that help them realize their unique goals.

At Baird, we know our clients have different financial goals at different points in life – and those goals may evolve with time. For many individuals and families, informed investing and a long-term focus are essential for successful wealth management that can span not only market cycles, but also multiple generations. That's why we are focused on providing clients with the quality advice, innovative solutions and robust technology they need for the financial life they envision.

Baird associates Patty Estopinal, Pat McCusker, and Alicia Stuckert.

872 Financial Advisors


Our 872 Advisors work with teams and in-house specialists to support our clients.


Private Wealth Management serves clients coast-to-coast through more than 870 Financial Advisors, who average 19 years of industry experience. The majority of our Financial Advisors work on teams to provide complementary skills and perspectives in support of their clients' objectives. Nearly 70% of these teams include one or more individuals with a professional designation in specialties such as financial planning, asset management and retirement planning. Each of our Advisors is supported by our seasoned Client Specialists, 71% of whom hold securities licenses that enable them to provide clients with additional service and expertise.

During 2015, we continued to make investments in our expertise, technology and resources. Private Wealth Management introduced a new version of Baird Online that gives clients an intuitive user interface, interactive portfolio overviews and comprehensive investing tools. We hired additional specialists in disciplines such as financial and estate planning and tax-efficient strategies. These experts are part of a national network of 85 professionals that provides our Financial Advisors and their clients with regional resources to support Baird's consultative approach to building wealth across generations.

Map of U.S. with Baird locations represented by dots.

85 locations

Private Wealth Management serves clients from 85 locations in 28 states. We have opened 17 new offices in the past five years.

Assoictae using Baird Online on tablet.


Our Financial Advisors' steadfast focus on client service drove another successful year for Private Wealth Management. At the end of 2015, we oversaw $110 billion in client assets. We also expanded our U.S. footprint by opening new offices in northern Kentucky, Kansas and Colorado.

Baird's culture of support, collaboration and stability enabled Private Wealth Management to continue to attract talented professionals. We added experienced Financial Advisors and expanded our Financial Advisor Training Program, graduating our largest class to date in 2015. We also supported several initiatives that are building the next generation of Financial Advisors. In addition to our two-year Foundations Program for recent graduates, Baird is the founding partner of an undergraduate course of study in wealth management at the University of Wisconsin School of Business.